Founded in 2016, Alexa Chung has created a very famous, upcoming brand, which collections are fun and super good looking. The combination the New York edge, a british sense of humor and the parisian chic, is the main distinguishing of the womenswear collection. All parts of her collection are uniquely designed, sometimes funny, but also cute and stylish. The young Briton mixes colorful colors with graphic prints and floral patterns. Alexa Chung herself is a known model, it girl, fashion icon and moderator. She has always be known for her different, but good taste in clothing and has also designing clothes for other well known fashion labels.