Founded in 1961, Yves Saint Laurent was the first couture house to introduce, in 1966 the concept of luxury Prêt-à-porter with a called „Saint Laurent Rive Gauche“, Synonymous with youth and freedom. This shift represented a first critical step in the modernization of fashion and revolutionized the socio-cultural landscape. Throughout the years, the House’s groundbreaking styles have become iconic cultural and artistic references , and ist founder, the couturier Yves Saint Laurent, secured a reputation as one oft he twentieth century’s foremost designers. Under the creative direction of Anthony Vaccarello, the house offers today a broad range of women’s and men’s ready-to-wear products, leather goods, shoes, jewellery and eyewear-
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