Founded in 2011 by the Parisian designer Alexandre Mattiussi, AMI offers a stylish and comprehensive wardrobe that blurs the boundaries between both casual and chic. AMI, meaning ‘friend’ in French, stands for a relaxed, authentic and friendly approach to fashion and captures that particular type of Parisian nonchalance that is young, cool and carefree. In 2013, Alexandre was the first men’s designer to win the prestigious ANDAM prize.
It all started in 1989 when Isabel Marant launched Twen, her first knitwear and jersey brand, at 22 years old. She held her first show in her own name in 1995 in the courtyard of a squat, with her friends as models.
Twenty-five years later, everything and nothing has changed her vision remains the same. Isabel has always had a single-minded love of fashion. By age eleven, she knew exactly what she did and did not want to wear. As a teen, she rebelled against stifling conventions and created her own look, using restyled military coats and her father’s sweaters.
It was her love of clothing and materials that live and move that brought her to Studio Berçot, never to leave it.
She has always encouraged handmade creations, and collection after collection has fought to keep traditional skills alive, an approach that she refers to as “the ecology of clothing”.